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Research reports

What is market research?

This booklet is intended to give a brief outline of what market research is all about and what its principal methods and techniques are. It has been prepared by ESOMAR mainly to help potential users who would like to know more about this specialized...

Catalogue: ESOMAR Publications
Authors: Jack Hamilton, ESOMAR B.V.
September 1, 1989
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Citation

Hamilton and B.V. (1989a, September 01). What is market research?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/what-is-market-research-